If your Shopify dropshipping store is getting a lot of traffic but no sales, there’s a high chance your product page is the cause.
Poorly designed and unprofessional product pages will immediately scare potential customers away.
Luckily for you, I’ve been running eCommerce stores and designing product pages for over 4 years.
So if you want to:
- Learn what makes a great product landing page
- Create your own profitable Shopify product pages
- Use the Verum Ecom 11 Step Product Page Success Guide
- And a lot more
This brand new tutorial is perfect for you!
Let’s get started.
What Makes a Great Product Page?
Dropshippers often overlook how important a well-made product landing page is in their overall sales funnel.
Too often, they overprioritize optimizing their ads (awareness) in order to get store traffic.
Store traffic is indeed important, but creating a stellar product page is the last step in actually getting conversions.
When is shopper is in the consideration phase, they are looking at the product page and asking themselves if the product is worth the cost.
Designing a high-converting product page is one of the best ways to take your eCommerce business to the next level.
This being said, let’s go over the 2 qualities that every winning Shopify product page has.
The first characteristic your product listing page needs to have is professionalism.
Take a moment and think about your own online shopping experiences. If you stumbled upon an online store for the first time that had a sketchy product page, chances are you would leave the website.
Even if the product was amazing and something you really needed, you could search elsewhere and buy it from a more reputable store.
So, take a look at your own product pages and ask yourself if you’d purchase something from this store.
Pretend you were an actual customer and take a critical look at everything that’s on the product page. Take note of what you think needs improvement.
We’ll dive into the Verum Ecom 11 step product page success guide shortly.
2) Value Driven
The second characteristic of a winning product page is that it’s value driven.
Being value driven means that all the content on the product page has a purpose.
If a customer is looking over a product page, they are looking for answers to their questions.
Your product page should attempt to answer any potential questions a customer may have before ordering the product.
The amount of relevant information you’ll need will become clear to you as you read the next section.
How to Design a Winning Shopify Product Page
So, now it’s time to dive into actually creating an optimal Shopify product page.
Keep in mind that creating a winning landing page takes time and effort. You will need to create graphics and add widgets you’ve probably never used before.
The more steps you actually follow in our guide, the higher your chance of landing the sale.
Furthermore, I will only discuss the elements your product pages need. I won’t actually show you how to navigate your Shopify backend to find where to place the elements.
This is because there are too many different Shopify themes that have different settings.
However, editing your product page is very straight-forward no matter what theme you have. You can make a quick Google search depending on your question and theme.
This being said, let’s jump in.
Step 1) Product Images
The first step is adding high-quality and relevant product images. I recommend having 3-6 product images per product page depending on how many variants the product has.
Here’s an example of how the product image layout looked on my mosquito trap store:
As you can see, there are 3 smaller unique images and one enlarged image depending on which one you click. I usually make the featured image have a white background so every product looks uniform on the category pages.
The other two images show what the different variants (black and white) by themselves.
Furthermore, you need to make sure that all the product images are the same size.
You will need to check each product image’s dimensions and resize them all. I recommend using square images (ex. 800×800, 1000×1000) for each product photo.
If the images are sized differently, your product page will reorient itself when the shoppers click different photos. This comes off as extremely unprofessional and can deter potential customers away.
If you are using Aliexpress for your product images, you also need to make sure the supplier’s logo isn’t in any of your product images.
You can use Photoshop, Paint, or even the image editor on Shopify to erase supplier logos.
Also, if the Aliexpress product photos are low-quality you need to either:
- Find another Aliexpress supplier selling the same product and use their product photos
- Order the product and take product images yourself
Keep in mind, the product images are the first thing the shopper will see. For this reason, it is the most memorable and important step in creating a profitable product page.
Image Optimization & Compression
After you’ve selected and uploaded your product images, the next step is compressing them.
What is image compression?
Image compression is when you reduce the file size of each image while retaining the image quality. The purpose of compressing your images is to speed up your product page’s load time.
A slow loading time can ultimately destroy your dropshipping store. In fact, 1 in 4 visitors abandon a website that takes more than four seconds to load. Furthermore, 64% of shoppers who are dissatisfied with their site visit will look to shop somewhere else next time.
As you can see, page speed is a critical part of creating an effective product page.
So, to compress your images, I recommend using either one of these Shopify apps:
Both of these apps have the same function. They will automatically compress all the images on your Shopify dropshipping store.
All you have to do is install the app and run the tool.
In terms of pricing, both apps offer a free plan:
- 25 MB for Crush Pics
- 50 Images for Image Optimizer
Then, they offer plans ranging from $5-20/month depending on how many images you have on your Shopify store.
Image optimization is a must-do for every eCommerce store.
You can check your store’s loading time by using GTmetrix.
Step 2) Product Price & Call to Action
The second step is to create a clear product price and call to action.
As far as your product price goes, I recommend marking the cost up 2-3x the price you’re paying for it from your supplier.
For example, if you’re buying the product from an Aliexpress supplier for $10 including the shipping, I would sell the product for around $30.
However, for more expensive products that cost around $30 or more from the supplier, I would start marking them up 2-2.5x.
For example, if a product costs $30 from the Aliexpress supplier, then charging $90 for it in your store is probably too expensive. Instead, I would price the product for around $60.
You can test various price points if you’d like, but it requires a large sample size of data to deem accurate. For this reason, I wouldn’t change the product price too often.
Next, offering a sale is a great way to entice store browsers into becoming customers.
Above is an example of how the product price and add to cart look on one of my stores.
As you can see, everything is easy to access and understand. Furthermore, I show the overall star rating of the product based on customer reviews and a sizing guide.
Buy something from your own store
Lastly, I recommend that you go through the checkout process on your own store from start to finish. Then, you can see if any issues arise that you need to take care of.
Add the item to your cart, go to your cart page, and then checkout.
You can create a coupon code in your Shopify admin dashboard to take 100% off the product price. This way, you won’t have to actually use your credit card, and then refund the order later on.
Step 3) Shipping Promotions
Right under the ‘Add to Cart’ button, I always add a banner with my store’s shipping promotions.
For example, I offer free shipping for orders over $50 here:
A shipping promotional banner accomplishes two things:
- Attracts customers into ordering more products; thus increasing your average order value (AOV)
- Offers a sense of professionalism and shows customers that your store is legitimate
Furthermore, it’s a way to help your Shopify dropshipping store stand out. Most of your competitors don’t have a shipping banner on their product page. So, your store visitors will be pleasantly surprised when they see one.
Step 4) Upsells & Volume Discounts
The fourth step is taking advantage of upsell and volume discount tools.
Right under the shipping promotional banner, I add a volume discount widget.
This tool allows customers to order more pieces at an overall discount.
Here’s how it looks:
As you can see, I offer 3 different tiers that allow the shopper to save more money depending on how many pieces they purchase.
To create this promotion I use the Bundle Bear Shopify app.
Bundle Bear offers product bundling, volume discounts, and quantity breaks.
Also, it’s extremely easy to set-up and doesn’t require any technical coding knowledge.
Once again, the goal of using this tool on your product page is to increase your average order volume. As an online business owner, average order value is one of the most important KPI metrics.
Here’s how you calculate average order value:
- ($) total revenue / (#) orders placed = ($) average order value
Increasing your AOV is one of the most effective and cheap ways to increase overall profit.
Is a volume bundling app really worth it?
Think about it like this.
Customers usually only think about buying 1 piece of whatever product they want. That’s why most online stores don’t offer any volume bundling promotions.
However, if you are able to persuade the customer into ordering more than the intended 1 piece, you are earning additional revenue and profit.
The customer already intended on purchasing 1 piece, so any extra pieces they order will significantly boost your profitability in the long-run.
Even though the additional pieces are discounted, it’s ultimately still extra money in your pockets just because you set up a simple application.
Bundle Bear Pricing
The Bundle Bear app costs $19.99/month and also offers a 14-day free trial. I highly recommend getting the free trial and testing the app out on your own store.
A $19.99 monthly fee is completely negligible if you are able to increase your average order volume by even a few percantage points.
Step 5) Product Description
The fifth step in the product page design template is writing a unique and descriptive product description.
Here’s an example of what I wrote for the mosquito trapping product:
As you can see, it’s brief and informative. I make sure to avoid any “fluffer” and focus on what the customer wants to hear.
Furthermore, I bold the key product features so they stand out more.
The reason the product description is so short is because I dive much deeper on the product features in the next step.
Step 6) Detailed Product Features
Underneath the product description, I add another section that goes much more in-depth on all the product features.
I’ll show you what I added for my mosquito trap store.
Keep in mind the mosquito trap is a pure problem solving product. For this reason, the detailed product features section is extremely detailed and comprehensive.
Depending on your own product, the amount of needed information will vary. Just remember to brainstorm all questions a potential customer may have about your product and make sure to answer them.
Here’s what I added for my mosquito trap store:
As you can see, this section is extremely thorough and well designed.
I discuss in detail how the product works, every feature it offers, and even explain how many units they need for their home.
The goal of this section is to eliminate any confusion an interested shopper may have with well thought out answers.
Furthermore, I made sure each image is high-quality. Once again, the photos in this section need to be visually clean and relevant to the accompanying text.
The images in this section will be automatically compressed and optimized too if you installed one of the apps.
Step 7) Shipping & Delivery Information
Underneath the detailed product features section, I include my store’s shipping and delivery information.
Here’s an example of what this looks like:
Your store should already include a seperate page with detailed shipping and delivery information.
The goal of including another section with shipping on the product page is so potential customers don’t have to navigate around your store to find their answers.
This also makes it easy for mobile users to get all the answers for their questions on a single page.
So, create your shipping and delivery section with the guidelines your own store has.
Step 8) Customer Testimonials
The eighth step is to create a customer testimonial section under the shipping section.
Here’s an example of what this looks like:
A customer testimonial is different from a standard product review. Customer testimonials offer more in-depth experiences and takeaways from previous customers.
I recommend sending emails out to previous customers and asking them to write a testimonial about the product. Ask them to be completely honest with their experience.
The purpose of including a detailed customer testimonial is because shoppers LOVE to hear about people’s experiences.
Essentially, you are placing your best customer review in a more professional and highlighted format.
Step 9) Product FAQ Section
The next block to create is the product FAQ.
This is your last chance to answer any potential questions you came up with during your brainstorm session.
Here’s an example of what this looked like for my posture correction product:
Every question we answered are potential questions that interested shoppers may have. These are also questions that we didn’t cover earlier in the product description and detailed product features section.
Step 10) Product Guarantee
The second to last item I add to my Shopify product page is a product guarantee.
Using my store’s return policy, I explain the 30 day risk-free guarantee that shoppers have when purchasing a product.
The product guarantee shows customers that I am willing to offer a refund if they weren’t satisfied with their product. Having a product guarantee relieves a lot of stress from shoppers who are visiting your store for the first time.
Step 11) Customer Reviews
The last item on your product pages should be a customer reviews section. It’s essential that all of your online dropshipping stores include customer reviews.
This allows customers to give you feedback on your products and help other future shoppers get needed information.
Here’s an example of what they can look like.
For this store, I used the Shopify app called Loox.
I’ve been using Loox for over 4 years and never had an issue with the application.
However, there are plenty of other product review apps that are just as good.
In terms of pricing, Loox has a 14-day free trial and then starts at $9.99/month. The starter plan is usually enough for most dropshipping stores.
Shopify Product Page Next Steps
You completed the first step of creating a high-converting Shopify product page by learning exactly what to add.
The next step is to actually put this knowledge into action and start transforming your product pages.
If you’re asking yourself: “I have over 100 products on my online store, how will I ever have time to do this?!” here’s my advice.
Start with your 3-5 best selling products and transform those product pages first. As you start learning exactly how to redesign your product page, you will find it easier and quicker.
Furthermore, it’s not mandatory to add every single thing I showed you above. The amount of content you need to put on your product page highly depends on your product.
However, I encourage you to be creative.
For example, I created a comparison chart for a clothing product I’m selling:
I compare my product with the other popular brands in my niche. The column above the checkmarks that I didn’t show includes the other brands’ names and a picture of their product. I hid the exact products and brands for privacy.
Now It’s Your Turn
So, what are you waiting for?
It’s time to get started on building a beautifully designed product page.
Feel free to refer back to my product page template and product landing page examples whenever you need to.
Furthermore, don’t hesitate to leave a comment below if you have any questions or concerns.