Setting up and running an eCommerce store is much easier than a brick-and-mortar shop.
A person can become an online entrepreneur in a matter of a few minutes and clicks.
Thanks to the eCommerce genie, Shopify!
Shopify has made it easier for people to launch and run their online stores without learning how to code or hire developers to build the store from scratch.
It offers remarkable features to design the store, upload the product images, and increase user engagement on the website.
Did you know that Shopify powers over 800,000 eCommerce stores?
With the increased dependence on smartphones and the internet, people prefer online shopping over the conventional method because of its ease and convenience.
It means, with each passing day, more people will join the bandwagon of launching their own Shopify store.
The competition in the market has become fiercer than ever.
There are millions of eCommerce stores that sell a wide variety of goods. An entrepreneur needs to do more than just setting up the store.
If you have an eCommerce store or want to set up a high converting Shopify store in 2021, then today’s article is for you!
Today we have enlisted seven powerful ways that will help you to increase your conversions and skyrocket your sales.
All you have to do is keep reading. You might even get a surprise in this article.
Seven Powerful Ways To Set Up High Converting Shopify Stores In 2021
1. Minimal Design For Uncluttered Experience
Would you like to purchase from a store that is cluttered, unorganized, and chaotic?
Or would you prefer a store that is neatly organized, managed, and allows you to move around comfortably?
Silly question, right? Nobody would like to shop from the first store.
Customers want a pleasant shopping experience, whether it’s online or physical. Hence, do not annoy them with unnecessary elements, pop-ups, videos, and loaders.
These elements irritate the customers and divert their attention from your products.
If your store design is cluttered, has numerous irritating bright colors, designs, patterns, or loads of images, your audience will not convert.
If the layout and appearance of your store make the user uncomfortable exploring your website, he will press the back button without thinking twice.
Therefore, select the best Shopify theme that makes your store look attractive, neat and provides a pleasant user experience to the visitors.
Your website should have minimal design and colors to keep your visitors focused on the products.
2. Speed Up
Website speed is a crucial factor for increasing conversions.
An eCommerce store that takes forever to load loses many potential customers and fails to survive in the highly competitive market.
Finding it hard to believe? Well, have a look at the following points:
- The first 5 seconds of page loading time has the highest impact on the stores’ conversions.
- 70% of buyers admitted that a website’s speed impacts their decision to purchase from a store.
- 47% of users expect the websites to load in 2 seconds or less.
- 40% of the audience exit the website if it takes more than 3 seconds to load.
The famous saying ‘time is money’ fits perfectly in the online world. Online buyers are impatient; they will not spare their time on a website that takes forever to load.
Hence, use the best Shopify theme to keep up with the fast-paced users on the internet.
Compress the files, images, and videos to decrease the load on web pages and enable them to load quickly. Uninstall the plugins that are no longer required or not in use.
Excessive plugins also decrease the page speed.
In addition, there are many speed optimizing plugins available for the Shopify store, which can reduce the loading time and optimize the page’s speed.
3. Live Chat Feature
Adding a live chat feature to your website can play a vital role in boosting your conversions and revenue.
Sometimes the images are not enough to compel the visitors to add goods to their carts. They have questions and queries related to the products, which influences their buying decision.
The live chat feature helps the customer and the sales rep to connect online and solve the problems faced by the customers.
Having a live chat option on the website demolishes the need to write an email or call the business to connect with a sales rep. A customer can ask his queries and concerns just by clicking or tapping the chat box option on the website.
When customers are responded and answered promptly, they feel more at ease to trust the website and shop from them. Add a live chat feature on your website to let the visitors know that you are available for them.
4. Highlight Product Benefits
Do not overlook the importance of writing a catchy product description that highlights the benefits of the products.
People purchase the goods that solve their problems and make their lives easier; hence, explicitly highlight the products’ benefits to compel visitors to add products to their carts.
Refrain from using the copied information or manufacturers’ description in your store. Create a unique product description for each product available in your store.
Highlight your unique selling point and emphasize how it’ll help the audience. Writing your product descriptions allows you to integrate keywords that can give an edge to your SEO.
For instance, an eCommerce store that sells hair products can emphasize that it is made from argan oil, olive oil, etc.
Describing the different features of the product can increase the conversion significantly.
5. Leverage Personalization
Personalization plays a pivotal role in increasing sales funnel conversions. Marketers have reported an average rise of 20% in sales when they offer personalized shopping experiences to their visitors.
Thanks to the latest technology, marketers can easily leverage personalization by using data science skills.
Data science allows eCommerce stores to divide their buyers into micro-categories such as genders, age, browsing history, previous purchases, spending patterns, etc. Access to such information can help the entrepreneurs predict what the user is interested in buying and display the same products.
Don’t worry; you don’t have to learn data sciences skills to provide a personalized experience to your customers. All you have to do is integrate a product personalization app with your Shopify store. It will automatically recommend relevant products to your visitors.
Displaying your visitor’s products or needs will most likely convert them into a customer.
6. Logical Product Categories
If your Shopify store sells more than one type of goods, it must be appropriately categorized so that visitors can easily find what they are looking for.
If all the products are displayed on one page, it will make the product page look unorganized, and people will face a hard time finding the products they want.
Always create separate product pages for different goods. If there are subcategories, mention them and create individual pages for them.
For example, a store selling clothes for different genders must have two pages to display the clothes to the visitors, i.e., men and women. The women category can be further subdivided into tees, sundresses, skirts, jeans, etc.
Don’t forget to add different product categories to your navigation menu. Your visitors can easily find the goods of their needs by just clicking or tapping the relevant category.
Users are more likely to convert when they easily find the products that interest them or need them.
7. High-Quality Images and Videos
Unlike in a brick-and-mortar store, customers cannot touch, hold, try on, or physically examine the products at an eCommerce store. Customers rely mainly on product images before buying the goods.
Hence, make sure you upload high-resolution product images on your Shopify store.
High-quality visuals that please the visitor and target his visual sense can compel him to convert to your customer. Add clear and attractive pictures of your products with a plain background to avoid distractions.
In addition, upload the images from every angle to give a better view and understanding to your audience. Don’t forget to add a zoom-in option! It helps the audience in better analysis of the product.
If your product needs assembling, upload a video that demonstrates how to build and use the product. It will help the audience understand the working of the product and add it to carts.
Do you remember we talked about a little surprise? Well, here it is!
To reward you for being a wonderful audience, we have mentioned some bonus ways which can help you increase your conversions and grow your eCommerce store.
Here you go:
8. Limited Time Offers
Limited time offers to create urgency and speeds up the purchasing decision of the visitors.
Create an emergency where your visitors cannot resist buying the goods. When people are given a predefined time to think and decide, they always decide in the business’s favor.
The best way to do it is by holding limited-time sales or offering flat discounts. People love to avail themselves of sales and bundles; they would hate to miss such an opportunity to save them money.
Inform your visitors about sales or special deals right after they land on the homepage or landing page.
You can also display the number of items left in stock to create scarcity and let the users know that their favorite things will run out of stock soon.
9. Free Shipping
Customers love brands that offer free shipping. People love to pay for their retail therapy but frown when they have to pay the delivery charges.
Offering free shipping can increase your conversions tremendously. Since customers only have to pay for the goods and not the delivery charges; new visitors are inclined to order the goods to test them and check their quality.
A study revealed that providing shipping increased the orders to 90% and boosted customers’ confidence in buying by 96%.
If your business cannot incur shipping expenses, be upfront about it and let your customers know about the shipping charges from the beginning.
Do not reveal your shipping charges at the checkout stage; it is one of the significant reasons for cart abandonment.
10. Optimize Your Checkout Process
It is heart-wrenching to see people leave your store at the checkout stage.
Checkout is the last stage where the business is just a step away from getting the credit card details of the buyers. Make sure the checkout process is seamless and finishes within a short time.
Businesses that irritate the buyers at this stage often face a high rate of cart abandonment. You don’t want to do that, do you? If not, then use the following tips to create a seamless checkout process:
- Keep the forms short. Do not ask for irrelevant information that doesn’t concern the transaction.
- Do not add additional charges or fees to the final bills. Be clear about the shipping and other payments from the beginning. Disclosing extra charges in the bill leads to cart abandonment by the consumer.
- Provide multiple payment channels to your customers. Let them select the one they are comfortable with using.
- Let your buyers check out from the store without creating a separate account. 14% of the carts are abandoned if the website doesn’t offer a guest checkout option.
11. Run Retargeting Ads
Not all visitors convert into buyers. Did you know that 92% of first-time visitors do not purchase anything from the store?
Businesses can now reach those prospects by running paid ads or including them in their email marketing list.
Retargeting ads remind the potential audience about the brand and the products that interest them. It compels them to revisit the website and shop for their favorite articles.
Retargeted ads generate traffic that has a 70% chance of converting on the eCommerce store.
12. Show User-Generated Content
If your customers are delighted by your products or services, and they’ve praised you or shared good things about your brand, share it with the visitors to your store.
Display the customer testimonials strategically on your website so that they’re noticeable by the visitors.
Display the reviews beside the product image to compel the visitors to buy the product. 78% of the online buyers trust customer reviews as much as they trust the recommendations of their friends or family members.
Creating a high-converting Shopify store is not rocket science. The first step to achieve it is installing the best Shopify theme that provides a good user interface and experience to your prospects.
We hope that the tips and tricks mentioned above will help you expand your customer base and boost your online sales. Remember, you will not get numerous customers overnight.
Stay consistent, keep working, and provide a wonderful experience to your customers on your Shopify store to increase conversions.
About the Author
Ricky Hayes is the Co-Founder and Head of Marketing at Debutify – a free Shopify theme, helping dropshippers build high-converting stores in minutes. He is a passionate entrepreneur running multiple businesses, marketing agencies, and mentoring programs.